How do changing technologies effect the way that we promote our music online?

All tracks at continue to be created and licensed for each musician’s own exclusive use, so there is no possibility of tracks being duplicated by other artists. 

Why is this important? As audio recognition software gets more and more sophisticated, tracks can often be rejected by streaming platforms or music libraries because elements of your musical creations have also been used by other artists.

At has long been considered the case that that you can purchase a fully licensed track off the shelf, record your own vocal or instrumental solo over the top, add some mixing polish, and the new musical creation is now yours. This has not changed, your duties as a recording artist have not changed with regard to making sure that you all all relevant copyright clearances etc.

What IS changing is the level to which software can analyse and potentially question or reject tracks that contain the same recorded elements, such us backing tracks.

This is why it is important that you give as much thought and attention to the accompaniment that you use as you would to your own performance!

‘Audio fingerprinting’ as it is often referred to, is now commonplace in commercial releases, and it is starting to become more commonplace for content for platforms such as YouTube, where perhaps you have considered the music to be primarily promotional.

If you have any questions about this or would like advice on how best to tailor your tracks, please do not hesitate to get in touch.

‘Off the peg’ tracks can still be a great tool for rehearsing and arranging. Sign up for occasional updates below, and we will send you a FREE Orchestral Backing Track of your choice (choose between Let the Bright Seraphim, O Sole Mio, Ave Maria and O Divine Redeemer).